Privacy Policy

Effective Date: November 25, 2025

1. Introduction

Modern IT (“Modern IT,” “we,” “us,” or “our”) values your privacy. This Privacy Policy (“Policy”) explains how we collect, use, disclose, and protect personal information when you:

  • Visit our website at www.modernit.com (the “Website”); or

  • Use any of our online services, forms, or other digital properties that link to this Policy (collectively, the “Services”).

We primarily provide services to organizations and collect information in a business-to-business (B2B) context (for example, information about you in your role as an employee, owner, or representative of a company). Even so, some of this information may be considered “personal information” or “personal data” under applicable laws.

By using the Website or Services, you acknowledge that you have read and understand this Policy. If you do not agree with this Policy, please do not use the Website or Services.

This Policy does not apply to websites, services, or applications that we do not own or control. If you visit a website we mention or link to, please review its privacy policy before providing any information.

This Policy is for general informational purposes and does not constitute legal advice. You should consult your own legal counsel to confirm compliance with applicable laws.

2. Information We Collect

The information we collect depends on how you interact with us. We generally collect three categories of information:

2.1 Information You Provide Directly

You may provide information to us when you:

  • Fill out a contact form or request a consultation

  • Request a proposal, quote, or more information about our services

  • Sign up for newsletters, training, or events

  • Communicate with us by email, phone, or other channels

In a B2B context, this typically includes:

  • Business identifiers: your name, business name, job title, department

  • Business contact details: work email address, work phone number, business address

  • Relationship and context information: information about your organization’s IT environment, services you are interested in, and communications you send to us

Even though this information is primarily “business information,” it may still be considered personal information where it can identify you as an individual.

2.2 Information Collected Automatically

When you visit the Website, we and our service providers may automatically collect certain information using cookies, log files, and similar technologies, such as:

  • IP address

  • Browser type, settings, and operating system

  • Device type and identifiers

  • Pages or content you view, links you click, and the date/time of your visit

  • Referring and exit pages, and other standard server log information

This information is generally used in aggregate to understand how the Website is used and to improve performance, security, and user experience.

2.3 Information from Third Parties

We may receive information about you from:

  • Business partners, resellers, and referral sources

  • Marketing or lead-generation providers

  • Publicly available sources (for example, your business profile on professional networking sites)

We use this information to maintain and improve our customer and prospect relationships and to provide relevant information about our services.

2.4 Sensitive and Special Categories of Data

We do not intentionally collect sensitive personal information (such as Social Security numbers, health information, or information about your race, religion, or political opinions) through the Website. Please do not submit this type of information via our forms. If you choose to provide such information, you do so voluntarily.

3. Legal Bases for Processing (EEA/UK)

If you are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”), our legal bases for processing your personal data may include:

  • Consent – where you have given us clear consent for a specific purpose (for example, marketing emails).

  • Contract – where processing is necessary to enter into or perform a contract with you or your organization.

  • Legal obligation – where processing is necessary to comply with applicable law.

  • Legitimate interests – where processing is necessary for our legitimate business interests (such as improving our services or managing customer relationships) and those interests are not overridden by your rights and freedoms.

4. How We Use Personal Information

We may use the information we collect for the following purposes:

  • To operate, maintain, and improve the Website and Services

  • To respond to your inquiries, requests, and support needs

  • To provide proposals, quotes, and information about our services

  • To manage relationships with customers, prospects, and partners

  • To send you marketing or promotional communications where permitted by law and your preferences

  • To personalize your experience on the Website

  • To perform analytics and understand how our Website and Services are used

  • To detect, prevent, and investigate security incidents, fraud, or misuse

  • To comply with legal obligations and enforce our rights

5. Cookies, Google Analytics, and HubSpot

5.1 Cookies and Similar Technologies

We use cookies and similar technologies (such as pixels, web beacons, and local storage) to:

  • Help the Website function properly

  • Understand and measure Website performance and usage

  • Remember certain choices or preferences

  • Support our marketing and customer relationship management activities

You can typically configure your browser to refuse all or some cookies, or to alert you when websites set or access cookies. If you disable cookies, some parts of the Website may not function properly.

5.2 Google Analytics

We use Google Analytics to help us understand how visitors use the Website. Google Analytics collects information such as:

  • Pages visited and time spent on those pages

  • Browser type and operating system

  • Referring/exit pages

  • General geographic location (based on IP)

We use this information in aggregate form to analyze trends, administer the site, and improve user experience. Google may also use the data it collects for its own purposes, according to its own privacy policy.

You can learn more about how Google uses data and how to opt out of Google Analytics by visiting Google’s help pages and the Google Analytics opt-out browser add-on.

5.3 HubSpot

We use HubSpot as a customer relationship management (CRM) and marketing automation platform. HubSpot may place cookies or similar technologies on our Website to:

  • Track your interactions with our Website (e.g., which pages you visit, forms you submit)

  • Help us understand which content is useful to visitors

  • Help us manage communication preferences and marketing campaigns

The information collected through HubSpot is primarily business contact information (such as your name, business email, role, and company) and your interactions with our communications and Website. This helps us respond effectively to inquiries and deliver relevant content.

HubSpot processes personal data as our service provider and uses it in accordance with its own privacy policy and our instructions.

6. How We Share Personal Information

We do not sell your personal information.

We may share personal information in the following circumstances:

  • Service providers: With trusted third-party vendors and service providers that perform services on our behalf (such as hosting, analytics, CRM, marketing, and email delivery), subject to contractual obligations to protect your information.

  • Business transfers: In connection with a merger, acquisition, reorganization, sale of assets, or similar transaction, where your information may be transferred as part of the business assets.

  • Legal and compliance: Where required by law, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.

  • With your direction or consent: When you ask or authorize us to share information with a third party.

  • Aggregated or de-identified data: We may share aggregated or de-identified information that cannot reasonably be used to identify you.

Based on our current use of Google Analytics, HubSpot, and similar service providers, we do not believe we engage in “selling” or “sharing” personal information for cross-context behavioral advertising, as those terms are defined in California law. If our practices change, we will update this Policy and, where required, provide additional notices or opt-out mechanisms.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Policy, including to:

  • Provide services and manage our relationship with you or your organization

  • Satisfy legal, regulatory, tax, accounting, or reporting requirements

  • Maintain appropriate records and demonstrate compliance

We determine retention periods based on factors such as:

  • The nature and sensitivity of the information

  • The purpose for which we process it and whether we can achieve those purposes in other ways

  • The existence of an ongoing relationship with you or your organization

  • Applicable legal and regulatory requirements, including limitation periods

8. Security

We take reasonable and appropriate administrative, technical, and physical measures designed to protect personal information from accidental or unlawful destruction, loss, alteration, unauthorized access, disclosure, or misuse.

Examples include:

  • Using encryption (such as HTTPS/SSL) for data in transit, where appropriate

  • Limiting access to personal information to personnel who need it to perform their job functions

  • Maintaining systems and controls to help protect our infrastructure and data

However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, such as:

  • The right to know what personal information we collect, use, and disclose

  • The right to access and obtain a copy of your personal information

  • The right to request correction of inaccurate or incomplete information

  • The right to request deletion of your personal information, subject to legal exceptions

  • The right to restrict or object to certain types of processing

  • The right to withdraw consent where we rely on your consent

  • The right to data portability in certain circumstances

To exercise these rights, please contact us using the details in the “How to Contact Us” section below. We may need to verify your identity before responding to your request.

9.1 Marketing Communications

You can opt out of marketing or promotional emails from us at any time by:

  • Following the unsubscribe instructions included in those emails; or

  • Emailing us at help@modernit.com.

Even if you opt out of marketing emails, we may still send you non-marketing communications (for example, about existing services or important updates).

10. Children’s Privacy

The Website and Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information or obtain verifiable parental consent, as required by law.

11. International Data Transfers

Modern IT is based in the United States. If you access the Website or Services from outside the United States, your information may be transferred to, stored, and processed in the United States and other countries where our service providers are located.

Where required by law (for example, for data transfers from the EEA or UK), we implement appropriate safeguards, such as standard contractual clauses or other lawful transfer mechanisms.

12. California Privacy Notice

This section applies to residents of the State of California and supplements the information above, in accordance with the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”).

12.1 Categories of Personal Information

In the preceding 12 months, we may have collected the following categories of personal information (as defined under California law), primarily in a B2B context:

  • Identifiers (e.g., name, business email address, IP address)

  • Internet or other electronic network activity (e.g., browsing history, interactions with our Website)

  • Professional or employment-related information (e.g., job title, employer, business contact details)

  • Inferences drawn from the information above to create a profile about preferences or interests related to our services

We do not knowingly “sell” or “share” personal information for cross-context behavioral advertising, and we do not use or disclose sensitive personal information in a way that would require a “Limit the Use of My Sensitive Personal Information” link.

12.2 California Privacy Rights

Subject to certain exceptions, California residents may have the right to:

  • Request to know the categories and specific pieces of personal information we collect about them

  • Request deletion of personal information we collect, subject to legal exceptions

  • Request correction of inaccurate personal information

  • Request information about the categories of personal information we disclose for a business purpose and the categories of recipients

  • Not be discriminated against for exercising their privacy rights

To exercise these rights, California residents may contact us using the information in the “How to Contact Us” section. We may need to verify your identity before processing your request.

13. EEA/UK Residents – Additional Rights

If you are located in the EEA or UK, in addition to the rights described above, you have the right to lodge a complaint with your local data protection authority if you believe that our processing of your personal data violates applicable law.

14. Links to Other Websites

The Website may contain links to third-party websites, services, or applications that are not operated or controlled by Modern IT. We are not responsible for the privacy practices or content of such third-party sites.

We encourage you to read the privacy policies of any third-party websites or services you visit.

15. Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we update the Policy, we will revise the “Effective Date” at the top of this page.

If we make material changes, we may also provide additional notice (for example, by posting a prominent notice on the Website or sending you a direct communication). Your continued use of the Website or Services after the updated Policy has been posted indicates that you have read and understood the changes.

16. How to Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or our privacy practices, you may contact us at:

Email: help@modernit.com
Telephone: 909.592.0222

Mailing Address:
Modern IT
2100 Arrow Hwy
La Verne, California 91750
United States